01
Custom, never template
Every site is shaped around your brand and your customer's journey, not a theme with your logo on it.
Custom digitalexperiences,built to improve.
A design and engineering studio for established Algerian businesses. You see your concept before you commit to the build.
- Free audit, written notes
- Concept guarantee: approve it or get it back
- Fixed price before any payment
(01) What we do
Websites, online stores
and business systems
(02) Why SideTheory
Three promises
behind every project
02
Proof before commitment
You see a concept, a demo or a limited preview before you commit to the build.
03
Measured from day one
Analytics ship with the site, so every update that follows answers a real question.
Work thatruns today
Showreel ’26Now showing SkyPages The platform00:00 / 00:27
SaaS platform01 / FeaturedSkyPagesFrom the ad click to the last dinar collected, in one place, across 58 wilayas.SectorE-commerce, cash on deliveryTypeSaaS platformCase study 
Point of saleA till, a kitchen screen and reports that keep working when the internet does not.Restaurants
Booking platformA 50-year-old dive school taken off WhatsApp and onto a system it runs itself.Dive school, tourism
E-commerce catalogNon-technical staff update the catalog through WordPress: no code, no redeploys.Agriculture(04) Client voices
In their words.
The people who run what we built, once it was live and working.
01 / Club SEC 17
“Before, every booking went through two phones and we were always afraid of overbooking. Now every reservation, every diver and the whole history of the club is in one place, and we run it ourselves.”
- No more overbooking
- Full booking history
- Run in-house
02 / Agric-Prod
“Clean work, delivered on time. Our website is now in Chinese, so we no longer have to explain each thing ourselves. And whenever we call, they are there for us.”
- Delivered on time
- Now in Chinese
- There when we call
(05) How we work
See it first. Pay when you believe it.
The audit is free. 10% of the agreed price reserves your concept and counts toward the build. Approve the concept and we build. If not, the concept guarantee gives it back within 48 hours.
01FreeNothing leaves your pocket.
Free audit
Share your store or page on WhatsApp. You get written notes on where it loses people.
You payNothing
Scope and sign
A fixed price and fixed dates in a one-page agreement. Nothing is paid yet.
You payNothing
02ConceptGuaranteed: approve it or get it back.
Reserve your concept
10% of the agreed price books your concept slot. It counts toward the build.
You pay10%, guaranteed
Concept preview
One concept and two revision rounds, hosted for you to open, delivered by the date we wrote down.
You payNothing more
You decide
Approve it and we build. If not, the concept guarantee returns your 10% within 48 hours.
You payApprove or get it back
03BuildPaid in two halves, against the work.
40% and the build
Brings you to half the price. Design rights transfer to you, with weekly progress, and the clock pauses while we wait on you.
You pay40% of the price
Deliver, then the last 50%
Due when you approve the finished site. Late against the adjusted date, the price drops 5% per week.
You payThe last 50%
04AfterMeasured, one update at a time.
Launch and improve
Analytics from day one, then measured updates from what your customers really do.
You payOptional
- Fixed priceWritten down before any payment
- 48 hoursTo get your 10% back if you pass on the concept
- -5% a weekOff the price if we deliver late, up to 25%
(06) Where paid work starts
Clear starting points.
Every price is a starting point for that scope. The final price is fixed in writing after the audit and before any payment.
01Conversion landing pageOne goal, responsive design, WhatsApp or form CTA, basic analytics.From65,000 DAIncludes the concept guarantee02Business websiteUp to 5 pages, custom visual direction, a clear inquiry journey.From120,000 DAIncludes the concept guarantee03E-commerce redesignStorefront design, core templates, analytics integration.From180,000 DAIncludes the concept guarantee04Custom headless commerceA storefront built around your catalogue and your customer flow.From280,000 DAIncludes the concept guarantee05Business systemsDashboards and operations tooling for how your team really works.From350,000 DAIncludes the concept guarantee
Late against the adjusted delivery date, the final price drops 5% for each started week, up to 25%.
(07) Start here
Get your free audit.
Send us your store or page. We reply on WhatsApp with written notes on where it loses people. No payment, no commitment.
What you get
- 01Written notes on where your page loses people
- 02What to fix first, in plain words
- 03A fixed price and dates, only if you want us to build it